Iphone 4S : For Steve

Steve Job’s passing has generated a lot more coverage and attention worldwide than I could have imagined. Steve’s imagination and uncompromising drive for style, simplicity and robustness has won over the heart of many customers and followers, even at a higher price point.

From what I read Steve really disliked office politics, and now his passing has really surpassed the attention of what any typical great political leader would receive. The USA is admired for Steve’s style boldness, imagination and determination. Every time a new portable device was introduced the sales turned out to be significant multiples of what analysts were expecting, what a great success story.

Many device manufacturers must have noticed that marketing products is more than just about price points, even for the mass markets. An Iphone is for everybody, because it is cool and good enough to justify the money spent, it’s that simple really. This is what the customers want.